Leïla Abdelbari
Chief Marketing Officer
CRITEO
COOKIE-FREE FUTURE
Transforming Retail Media with Predictive Analytics and Personalized Campaigns
CLIENT
Criteo is a global leader in commerce media, providing advanced advertising solutions that empower retailers, brands, and publishers to connect with their customers across the open internet. Criteo’s mission is to help businesses drive traffic, increase sales, and maximize return on investment (ROI) through data-driven and AI-enhanced advertising strategies.
FIELD
- Ad Tech
- B2B Technology
- Retail Advertising
DELIVERABLES
- B2B Marketing Strategy
- AI Marketing Implementation
- Performance Modelling
THE CHALLENGE
WHAT WE ADDRESSED.
With the impending deprecation of third-party cookies by Google Chrome, Criteo faced the challenge of maintaining personalized and relevant advertising without relying on traditional cookie-based tracking.
Additionally, Criteo needed to enhance their first-party data strategies to ensure continued performance and scalability across various platforms.
1. Maintaining Personalization: With third-party cookies being phased out, Criteo needed to sustain personalized advertising.
2. Enhanced Data Utilization: Strengthening first-party data strategies was crucial for continued performance.
3. Adapting to Privacy Regulations: Navigating new privacy regulations and ensuring compliance.
4. Optimizing Ad Spend: Efficiently utilizing budgets amidst changing digital advertising dynamics.
Insight
By end of 2024, the deprecation of third-party cookies will impact 63.5% of browser traffic, making first-party data strategies crucial for personalized advertising.
Impact
The loss of third-party cookies threatens personalized ad targeting and revenue, making the shift to first-party data strategies more urgent than ever.
THE SOLUTION
WHAT WE DELIVERED.
To address these challenges, Colibri partnered with Criteo to implement a multi-faceted advertising strategy leveraging AI and advanced data analytics. This approach ensured seamless adaptation and sustained advertising effectiveness across all platforms, optimizing both personalization and performance.
1. AI-Driven Dynamic Creative Optimization (DCO+): Personalized ad content in real-time to boost engagement and conversions.
2. Predictive Bidding: Advanced AI algorithms curated for precise targeting and budget optimization.
3. Adapting to Privacy Regulations: Navigating new privacy regulations and ensuring compliance.
4. Optimizing Ad Spend: Efficiently utilizing budgets amidst changing digital advertising dynamics.
Insight
AI-driven ad strategies can boost ad performance by up to 30%, enhancing personalization and engagement without relying on third-party cookies.
Impact
Implementing AI and advanced analytics enabled optimal ad performance, ensuring effective targeting and maintaining personalized user experiences.
THE RESULTS
WHAT WE ACHIEVED.
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+
ROI Increase, significantly enhancing overall profitability
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%
CONVERSION RATE, resulting in higher customer engagement
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%
ORGANIC TRAFFIC, through bespoke traffic strategies
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%
USER RETENTION, driven by personalized user experiences
THE TACTICS
WHAT WE USED.
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- Strategic Planning
- Brand Audit
- Go-to-Market Strategy
- Performance Modelling
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- Marketing Strategy
- Campaign Development
- Paid Social Ads
- AI Marketing Campaign
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- First-Party Data Strategy
- Growth Engineering
- Automation Strategy
- PPC and SEO Optimization
THE PARTNERSHIP
WHAT WE PROVED.
Colibri’s collaboration with Criteo exemplifies the power of a well-crafted B2B-specific digital strategy.
Our innovative approach addressed complex industry challenges and demonstrated the effectiveness of advanced marketing techniques. By leveraging advanced data analytics, marketing automation, and creative optimization, Colibri enabled Criteo to achieve remarkable growth in organic traffic, conversions, and video engagement.
This case study showcases how strategic partnerships can drive significant improvements in performance marketing for B2B technology companies.
THE REVIEW
WHAT THEY SAID.
Client Voice
Colibri has truly transformed our advertising efforts. Their AI-driven strategies significantly improved our campaign performance and ROI, making a substantial impact on our business.